One of the big discussion points I see online and hear around the community when it comes to tween clothing, is just how short is too short when it comes to, well… shorts!
Of course, there’s a BIG difference between these:

Where do you stand on the denim shorts debate? Are they a no-go or do you not even think twice?

My girls, aged 9 and 6, wear denim shorts because they are comfortable and they can do cartwheels in them. But I choose which ones we buy and wear. They fit well, don’t show any bum cheek and I monitor what they wear with them. Certainly no midriffs or long boots with them! (”Oh hahaha” I hear you say! “Wait till they’re teenagers!” Ahem, well, yes, I’m not there yet!)

So, how much influence can we have over our girls’ clothing choices and is there a point when we can become a little “control freakish” about it to the detriment of their feeling of choice and empowerment?
Read on…

What an amazing few weeks we have had in our Pop Up Shop at Lugarno in Sydney’s south.

We weren’t really sure how it would go, but were pleasantly surprised at how well our shop was received by the local community and beyond.

Word travelled pretty quickly that something ‘new’ was happening around the corner in the Lugarno shopping strip. We were lucky enough to move into an ex-photography studio – meaning beautiful white walls and floors and a bright and bubbly yellow and white striped feature wall, perfect to showcase our clothing and gifts.

A few of our favourite paper poms in the window display and vuala… we created a beautiful space for Juliet’s Closet!

Read on…

We all love to fit in with our friends, wear fashionable clothes and feel good about ourselves. Even we adults do! But, as a young girl have you ever considered the message that is being sent to others by what you are wearing? Do you think fashion should come at all costs, even at the price of comfort and respectability?

Here’s what we mean: if you are wearing a t-shirt with a slogan on it saying “It’s all about me”, then the message that the outsider might get is that you are self-centred and greedy. It doesn’t emphasise any of the positive qualities that you have within yourself. Would a slogan of “So many boys, so little time” give the message that you are an air-head that only cares about what boys think about you? Believe us; you have so much more to offer the world than just how “cute” you can look in the latest fashions!

So, while shopping or deciding what to wear, here are a few great things to remember: Read on…